Effective marketing and advertising are indispensable to the success of any new business, and if you’re starting a marijuana-related business, investing in your marketing this year is a particularly smart idea.
1. WEED IS NOW LEGAL IN CALIFORNIA
The nation’s most populous state, California, finally legalized marijuana this year, after two decades of waiting after the state first allowed marijuana for medical use. Weed is now legal for adults 21 and older, and individuals are allowed to grow up to six plants and possess one ounce of the drug tops. People are thrilled with the new recreational marijuana laws and if you’re one of the entrepreneurs thinking about starting a marijuana-related business (or have already started with one), you have to be aware that by just a little bit of marketing you can attract a lot of new customers that are already out there, keeping their eyes out for new offers.
2. THE NUMBER OF DISPENSARIES IS INCREASING
Dispensaries are, due to the fact that the possibility of running a pot business has only recently become an opportunity, still pretty scarce, but they are increasing with each passing day, so this is your time to strike – set the foundations of your business and be one of the first good ones. Because the legal pot business is still in development, you have numerous options when it comes to your marketing. All you need is a budget, a little bit of time, and a little bit of creativity.
3. NOT MANY BUSINESSES INVEST IN THEIR MARKETING
Because marijuana is still illegal at the federal level, laws regulating marijuana marketing can get tricky, which is one of the reasons why businesses shy away from investing in their marketing. Another issue is that marijuana users are still pretty stigmatized in the modern society (although the fact is there are many of them). But don’t let this stop you. Rather, consider it your advantage. Not many businesses do it, leaving a greater portion of the new customers to you. Take a more sophisticated approach to your marketing and be among the first ones who will reshape the public’s perception of marijuana and marijuana users.
4. SPEND LESS ON ADS BECAUSE OF THE LACK OF COMPETITION
Because you will be among the first marijuana-related businesses, you won’t have to spend as much on ads and marketing because you won’t have to try as hard as some of the future businesses to establish your place in the industry. This is exactly why it’s important to start investing in your marketing now and create a brand for yourself when the competition is still rather meek.
5. ORGANIC SEO
When it comes to marketing your business, Internet marketing is a must. So be aggressive with organic search engine optimization methods. Organic SEO refers to the methods used to obtain a high ranking on a search engine results in unpaid, algorithm-driven results. These methods include boosting keywords, writing high-quality content, backlinking, etc.
By using these methods, you can help spread the word about your business – organic SEO will make your site grow as a living organism, and it will adapt over time to your readers’ desires and needs, making it more attractive to new readers/future customers.