There is no denying the fact that competition in the services industry, restaurants, in this case, has become stiff over the years. The very evolving digital world has not made it any easier. To keep your restaurant up and to run requires more than a fancy menu and delicious food.
To make it, you also need to embrace digital marketing strategies for your restaurant. Today we will show you how to promote your restaurant business with digital marketing.
Social media advertising
Unlike social media management, which requires you to invest your time, social media advertising will need you to invest some money too.
Instagram and Facebook Ads
Do these work for restaurants too? The answer to that is yes. Both platforms have millions of users from across the world. The only way to increase your restaurant’s and brand’s exposure is through advertising through these platforms. To do this, you will have to boost your IG and Facebook ADs, which is not free.
While at it, retarget your ads so that your ads can reach people who have visited your site. This will ensure your previous site visitors can see any new ads you have.
Social media management
When done right, social media management is a strategy that can help your restaurant reach not just the locals but also any tourists around your restaurant. Your social media strategy needs to have a ⅓ rule of everything, i.e., posting one-third of brand posts, one-third ⅓ of sell posts, and one-third of share posts.
Here is what that means:
Brand posts - brand posts are intended to help you engage with your readers. You can achieve this with reviews, doing contests and giveaways. Additionally, every post you do should have a clear Call To Action (CTA).
Sell posts - sell posts are specifically for that, selling. These posts should direct your audience to your website or page for them to see your menu and what your restaurant has to offer.
Share posts - with share posts, you will have to include external content like links to other blogs, websites, videos, and articles. This will help you increase your traffic and ranking on search engines like Google.
With the above tips, no matter how challenging they seem, you will manage to promote your restaurant business.