Over the last few years, the fame and use of CBD products have continued to rise across the globe. It is used in restaurants to make iced teas and coffee drinks, dog products, oils, capsules, and candy, among other products.
Marketing products in the marijuana industry has not been a walk in the park. However, the recent changes have led to a growth in the branding and marketing of CBD products. As a CBD product seller or marketer, this is the right time to get a piece of the pie.
Here is how to brand and market a CDB product:
Find your niche
The CBD market has both marijuana and hemp-derived products. Find your niche as carving your niche will set you apart from the rest.
Finding your niche also includes picking what CBD products to concentrate on. To achieve this, ask yourself whether:
Your product targets medicinal or recreational users or if your brand will potentially resonate better with medicinal or recreational users.
Define your specific market
Who is the target audience of your product? Millennials, pets, or people suffering from particular ailments? The list can be longer, of course, but getting to know your target audience helps you define how to reach them and their likes.
While advertising CBD products on some social media sites like Google, Facebook and Instagram is a NO, it doesn’t mean you cannot try it on Youtube, using influencers, and getting creative through content marketing.
You can also give paid ads a short, only on a social media platform that allows marketing of CBD products.
Follow the law
While marketing a CBD product, read the 2018 USA Farm Bill. The FDA rules, too, have to be followed. For example, according to the FDA, CBD should not be treated as a supplement or added in any foods products.
To be on the safe side, research on each state laws when it comes to marketing CBD and keep up with the latest regulations.
With a well-defined branding and marketing strategy, you can grow in the CBD industry. Keep up with the latest trends, news, and laws about the industry to help you grow as a marketer of CBD products.
At The French Keys, we have the resources and creativity to help you build your brand and spread your message to your customers. Contact us today for a quote.