Getting customers inside your restaurant might be harder than one thinks. In this digital era, one needs to get a little bit more creative in their marketing strategies.
First, you need to define who your customer base is. Will you be marketing to millennials, families, the elderly, or the middle class among many groups. Once you have defined your target market, you will be in a better position to choose the right marketing channel and create content, emails, and ads.
Creative marketing ideas to bring in more customers in your restaurant
You need to find something on social media sites like Twitter and Instagram? Something that is trending? Hashtags are what you need to follow.
As a restaurant owner, hashtags will help build your restaurants brand, get more customers, and retain the old ones as well as increasing engagement.
The more your restaurant uses hashtags, the more your followers will use it. This, in return, will help you get more prospective customers.
Social media contests or challenges
Who doesn’t love freebies? Using your restaurant's social media pages to hold contests or challenges is an excellent and creative marketing idea.
Social media contests or challenges will help increase the visibility of your restaurant and get more customers. Winners that have never been to your restaurant will have an excellent opportunity to try it without worrying about losing their money for subpar services.
Use local SEO
Search Engine Optimization (SEO) puts any business page or website among the top ranking pages on search engines. With local SEO, your restaurant will show up on any local area searches. This will help bring more customers to your restaurant.
Also, getting good reviews, keeping your website updated, being consistent, and listing your restaurant on business listings like Yelp and Foursquare will help keep the businesses page optimized for search engines.
Have an amazing website
A killer web design will entice your prospective customers long before they even set foot into your restaurant.
Ensure that your website is compatible with mobile phones and tablets to make it easy and friendly for your customers.
Sponsored ads and boosting posts
One way to reach more customers on social media is by boosting posts and sponsoring ads. You have the liberty to choose your target audience, location, and how long you want to run the ads.
With the ads, you can show off your restaurant’s menu, new recipes, business location, or posts on past or future events.