The dental industry is one of the most competitive practices of the medical field when it comes to getting new patients. For this reason, you need a marketing strategy to keep you ahead of the competition.
The following are four dental marketing strategies to draw in more patients for your practice:
1. Have a presence in online directories
People have taken the listing of their businesses online on websites like Yelp, Google My Business (GMB). Patients have also taken to these online directories to search for reviews and recommendations on dental practices.
To increase the number of patients visiting your practice, enlist your business on such directories. Also, provide all the necessary information like your location and operating hours. It is also essential to respond to any negative and positive reviews.
2. Have a mobile friendly website
Your website should be friendly to people using their mobile phones- from the layout to the easiness in navigating through the site and enough information to get your practices contacts and location.
3. Have content
Having a website is barely enough. To create more traffic to your website and increase the number of patients, you need to create content for your website.
You can hack this by having a blog page for your website where you create content on various dental issues that your patients can benefit from. If you do not have a website, you can create content through your practices social media pages.
4. Have business cards and brochures
Do not underestimate the power of old school advertising and networking methods like using brochures and business cards. Any person you meet is a potential patient of yours, or they might know someone with dental issues. Share your business card whenever you have an opportunity to do so.
The brochures should be available at your office for patients to leaf through them and even take with them. A relative or friend of theirs might see it and decide to visit your practice.
The prints on your business card and the brochures have to be clean and visible. This will make your practice look professional and accomplished.