Businesses need to up their marketing strategies so as attract new customers and retain old ones. As a bar or restaurant owner, you have a variety of marketing strategies. We have 10 marketing tips to bring more customers to your bar or restaurant.
Social media marketing strategies
Advertising on Facebook
With Facebook Ads, one can select the duration of time they want the campaign to run, the budget, and the target audience. The Ad can be in the form of a photo, video, Carousel, messenger, collection or collection.
2. Advertising on Twitter
Twitter allows one to choose the objective of running the campaign to ensure your ads are in line with your company’s goals. Like Facebook ads, you get to choose your budget, running time and target audience.
3. Advertising on Instagram
Instagram is one of the most common social media sites at the moment. It has the same objectives- creating awareness, consideration and generation conversion- and advertising methods as Facebook’s.
Email marketing strategies
4. Collecting email addresses
Take advantage of every opportunity you get to collect your customers and fans emails. Whether you are at an event, trade show or a business meeting. Include a landing page on your website where you can collect your reader's email addresses.
5. Send a variety of emails
Once you have an email list, send invites for events to your customers. A discount for new customers and old will bring new sales.
List your business online
Of the many business listings around, Yelp is more popular when it comes to restaurants. What makes it better is the review system, where customers rate their experience and leave feedback. With great reviews, your business will get new customers.
Whitepages has no review and feedback systems. However, it allows businesses to provide all the vital information about their business. Customers can even call for reservations using the contacts provided.
It has the “check-in” system like Facebook, only that this time, customers will be checking-in through the business account you have set up on Foursquare.
Going local as a marketing strategy
9. Donating to charities
Team up with some of the local charities and provide food, drinks, or even manpower. Local fundraisers are also platforms to get the name of your business out there.
10. Sponsoring local teams
Not only will you be supporting local teams and the community, but you will also be getting the name of your business out there. You can have the loo of your business embroiled in the uniforms, provide the team with drinks or meals or even discounts.
What marketing strategies have you used to get new customers and retain old ones? Share with us and let’s keep the conversation going.
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